pink suit consultancy
Pink Suit Consultancy was founded with a clear purpose:
to help deep-tech startups turn strong technology into real commercial success.
Our focus is on companies that are technically strong but need clarity, structure, and direction when it comes to sales and market expansion.
The consultancy is led by Ebru Arslan, a commercial leader with over a decade of international experience in technical sales, business development, and global market expansion. With a master degree in physics engineering and hands-on experience across industries such as sensors, scientific instrumentation and semiconductors she understands both the technical depth and the commercial complexity behind innovation.
A key strength lies in bridging the gap between engineering and revenue. Many deep-tech companies struggle not because of their technology, but because of how it is positioned, communicated, and brought to market. This is where we create impact.
Whether acting as a strategic advisor or stepping in as a Fractional Chief Commercial Officer, the goal remains the same: to build sustainable commercial growth and long-term market presence.
why pink suit
The name “Pink Suit” reflects a simple idea.
In deep-tech environments, thinking is often highly analytical and structured. While this is essential, it can also limit how companies approach markets, positioning, and growth.
Pink Suit stands for bringing a different perspective into that space.
A perspective that challenges conventional thinking, introduces clarity in communication, and creates commercial strategies that are both structured and distinctive.
Founder
She holds an MSc in Physics Engineering and has built her career at the intersection of deep-tech and commercial growth. She has led and managed international sales teams, with hands-on experience across Europe, the Americas, and Asia.
Ebru has worked closely with Dutch deep-tech startups and supporting their transition from R&D to market. Her expertise includes go-to-market strategy, stakeholder communication, and building strong global partner networks.
In addition, she is actively involved in public speaking, networking, and industry events, where she contributes to the broader high-tech ecosystem.